Miche Klammer | 5 minute read Introduction If you’ve ever wondered what is titanium dioxide and why it appears on so many cosmetic labels, you’re not alone. This bright white mineral is everywhere—from sunscreens to foundations—and while many brands use it for coverage and sun protection, consumers are starting to ask more questions about what it does, how safe it is, and whether there are alternatives. At Omiana, ingredient transparency is at the core of our philosophy. We believe consumers should have the facts so they can make informed decisions that fit their unique skin needs. That’s why we offer both products with titanium dioxide and titanium dioxide-free options, ensuring you have choices. What Is Titanium Dioxide? Titanium dioxide (CI 77891) is a naturally occurring mineral derived from titanium ore. When processed into a fine, white powder, it becomes one of the most widely used ingredients in cosmetics and personal care. It serves two primary roles: Pigment & Coverage: Titanium dioxide provides opacity and brightness, helping foundations and powders cover uneven tones and deliver a smooth finish. Sun Protection: In sunscreens, titanium dioxide acts as a physical UV blocker, reflecting UVA and UVB rays away from the skin. Because of these benefits, titanium dioxide is often found in foundations, mineral powders, eyeshadows, lipsticks, and, of course, sunscreen. Why Some People Avoid Titanium Dioxide Titanium dioxide is considered safe by regulatory agencies such as the FDA and has been used in cosmetics for decades. That said, some consumers prefer to explore alternatives based on their comfort level or skin sensitivities. Sensitive Skin: While most people tolerate titanium dioxide well, a small number report redness, dryness, or itching. Nanoparticle Research: Titanium dioxide is sometimes micronized into very small particles for smoother application. Researchers continue to study whether nanoparticles remain only on the surface of the skin or if they could penetrate deeper. Loose Powder Inhalation: Concerns have been raised about inhalation risks from airborne titanium dioxide in loose powder forms. For this reason, some people prefer pressed or titanium dioxide-free alternatives. In short: titanium dioxide isn’t “bad” or unsafe for everyone—it’s a matter of personal choice and comfort. Alternatives to Titanium Dioxide in Cosmetics The good news? You don’t need titanium dioxide for great coverage and performance. Alternatives include: Kaolin Clay – A soft, often white clay, kaolin serves as a gentle opacifier and mattifier. Rice Powder – This natural, carbohydrate-based ingredient replicates the opacity of titanium dioxide. Zinc Oxide – A mineral agent that also acts as a subtle opacifier and tends to be gentler on reactive or sensitive skin. These ingredients allow titanium dioxide-free products to deliver breathable wear, smooth blending, and beautiful color payoff. How to Read Labels and Spot It Check your ingredient lists for “Titanium Dioxide” or “CI 77891.” If you’re sensitive, seek out titanium dioxide-free makeup (like Omiana’s Adaptive Pressed Powder Foundation and Mineral Veil). Why Omiana Offers Titanium Dioxide-Free Options We’ve heard from our community: even “safe” ingredients can cause discomfort for sensitive skin. That’s why Omiana offers titanium dioxide-free foundation, eyeshadow, mascara, and more. Explore Omiana Titanium Dioxide-Free Makeup → Shop Now Conclusion Titanium dioxide isn’t inherently “bad.” It remains a widely used and effective ingredient in cosmetics. But for those with sensitivities—or for anyone who simply prefers alternatives—there are excellent options available. At Omiana, we believe in ingredient transparency and in giving you the freedom to choose what feels best for your skin. That’s why we offer makeup and skincare with and without titanium dioxide, all formulated with the same commitment to clean, irritation-conscious beauty.
Miche Klammer | 5 minute read Introduction If you’ve ever wondered what is titanium dioxide and why it appears on so many cosmetic labels, you’re not alone. This bright white mineral is everywhere—from sunscreens to foundations—and while many brands use it for coverage and sun protection, consumers are starting to ask more questions about what it does, how safe it is, and whether there are alternatives. At Omiana, ingredient transparency is at the core of our philosophy. We believe consumers should have the facts so they can make informed decisions that fit their unique skin needs. That’s why we offer both products with titanium dioxide and titanium dioxide-free options, ensuring you have choices. What Is Titanium Dioxide? Titanium dioxide (CI 77891) is a naturally occurring mineral derived from titanium ore. When processed into a fine, white powder, it becomes one of the most widely used ingredients in cosmetics and personal care. It serves two primary roles: Pigment & Coverage: Titanium dioxide provides opacity and brightness, helping foundations and powders cover uneven tones and deliver a smooth finish. Sun Protection: In sunscreens, titanium dioxide acts as a physical UV blocker, reflecting UVA and UVB rays away from the skin. Because of these benefits, titanium dioxide is often found in foundations, mineral powders, eyeshadows, lipsticks, and, of course, sunscreen. Why Some People Avoid Titanium Dioxide Titanium dioxide is considered safe by regulatory agencies such as the FDA and has been used in cosmetics for decades. That said, some consumers prefer to explore alternatives based on their comfort level or skin sensitivities. Sensitive Skin: While most people tolerate titanium dioxide well, a small number report redness, dryness, or itching. Nanoparticle Research: Titanium dioxide is sometimes micronized into very small particles for smoother application. Researchers continue to study whether nanoparticles remain only on the surface of the skin or if they could penetrate deeper. Loose Powder Inhalation: Concerns have been raised about inhalation risks from airborne titanium dioxide in loose powder forms. For this reason, some people prefer pressed or titanium dioxide-free alternatives. In short: titanium dioxide isn’t “bad” or unsafe for everyone—it’s a matter of personal choice and comfort. Alternatives to Titanium Dioxide in Cosmetics The good news? You don’t need titanium dioxide for great coverage and performance. Alternatives include: Kaolin Clay – A soft, often white clay, kaolin serves as a gentle opacifier and mattifier. Rice Powder – This natural, carbohydrate-based ingredient replicates the opacity of titanium dioxide. Zinc Oxide – A mineral agent that also acts as a subtle opacifier and tends to be gentler on reactive or sensitive skin. These ingredients allow titanium dioxide-free products to deliver breathable wear, smooth blending, and beautiful color payoff. How to Read Labels and Spot It Check your ingredient lists for “Titanium Dioxide” or “CI 77891.” If you’re sensitive, seek out titanium dioxide-free makeup (like Omiana’s Adaptive Pressed Powder Foundation and Mineral Veil). Why Omiana Offers Titanium Dioxide-Free Options We’ve heard from our community: even “safe” ingredients can cause discomfort for sensitive skin. That’s why Omiana offers titanium dioxide-free foundation, eyeshadow, mascara, and more. Explore Omiana Titanium Dioxide-Free Makeup → Shop Now Conclusion Titanium dioxide isn’t inherently “bad.” It remains a widely used and effective ingredient in cosmetics. But for those with sensitivities—or for anyone who simply prefers alternatives—there are excellent options available. At Omiana, we believe in ingredient transparency and in giving you the freedom to choose what feels best for your skin. That’s why we offer makeup and skincare with and without titanium dioxide, all formulated with the same commitment to clean, irritation-conscious beauty.
